Book blurbs are those short recommendations found on book jackets or back covers of paperbacks. They are usually written by another author of that genre and, hopefully, the blurber is even better known than the author of the book you are holding. It is a kind of endorsement.
I have written two blurbs and it is not an easy task. Of course, it must be positive. For a poetry book, it must sound a bit poetic. Having written many recommendations for students applying to college and ones for older friends applying for jobs, the assignment is similar but more concise. They are similar to those quotes from critics on film ads and posters. An excerpt from a longer review that has been carefully selected as a promotion.
The NPR Books newsletter recently informed me that the book industry really doesn’t like blurbs
You know them. But the book blurb industrial complex got shook up recently when Simon & Schuster’s publisher announced they’d no longer be requiring blurbs for the books under their flagship imprint. In an essay for Publisher’s Weekly, publisher Sean Manning wrote, “I believe the insistence on blurbs has become incredibly damaging to what should be our industry’s ultimate goal: producing books of the highest possible quality.”
This might seem insidery industry business to you (and maybe that’s one reason S&S is getting rid of blurbs!), but let me tell you, there’s been a lot of chatter in the book world about it. LitHub called it a “dazzling move.” Slate spoke to an anonymous novelist who called blurbs “a lazy tactic made popular by publishers who can’t be arsed to fairly distribute and creatively employ a marketing budget.” The author Rebeccca Makkai talked about the energy-suck that is blurb writing in an essay for The New York Times. The lone pro-blurb piece I could find was this op-ed in The Wall Street Journal, which compared the practice to an employer asking for references.
Does a blurb have any influence on whether or not you will read or buy a book or change your opinion about an author? If a Poet Laureate blurbs a book, does that mean it's a good book? Chances are very good that the blurber knows the blurbee, so it is a favor. Like those college and job recommendations, you don't ask some to write one if you think they will write a bad one. I have passed on writing recommendations and even once on a book blurb because I didn't feel I could honestly make an endorsement.
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